Your website is one of the most essential elements of your brand identity. It’s often the first point of contact your audience has with your brand and helps convert audience to customers. Moreover, with an efficiently designed website you can enhance your brand recall. This is why it is absolutely critical to ensure that your website in not only effective and user-friendly, but also aligned with your brand identity.
But what makes a successful website design?
What follow is a rundown of five basic elements of web design that can make or break your website. Each of these elements contribute to the user experience in its own unique way. This is why, you need to make sure that you get these right.
1. Content
Whether you’re an entrepreneur or a digital creator yourself, you would agree that content is still the undisputed king. It’s one of the most significant forces that attracts people to your website and makes them want to stay. Moreover, content is the driving force of search engine optimization too.
When you’re building (or maintaining) your website, you need to make sure that your content adds value to your audience and is engaging enough to make them spend their time on your site. Experiment with different kinds of formats like videos, imagery, or even blogs. This will help you retain your audience on the site for long.
2. User-friendliness
While excellent usability might go unnoticed by your audience, but substandard usability never misses the eye. You must try to make your website as easy to use and navigate as possible.
Being mobile friendly has also become incredibly important in today’s mobile-first world.
3. Aesthetics
Aside from having rich content and being user friendly, your website also needs to be visually impressive. This being said, it is important to stay in sync with your brand identity. In other words, your website needs to be a visual representation of your brand.
The aesthetic of your brand plays a big role in enhancing your brand awareness and can also increase your credibility.
4. Online Visibility
So you’ve developed a fantastic looking, user-friendly website, with great content. But how do you make it visible online? Digital marketing activities like social media, SEO, and email marketing help drive traffic to your website and are essential for the success of your website.
At IdeaX, we offer a host of services like web design, social media management, and SEO and help you with end-to-end solutions to enhance your online visibility.
5. Interaction
Your website but be interactive and engage with your audience. An effective website would hold the attention of your audience and encourage them to contact you.
Your website should be interactive enough to help you generate leads, grow sales, and improve your business.